Marketer Toolkit

Created by Paul Capcan

Collection of marketing tools including marketing and analytics platforms, SMM tools, infographics resources and apps, services for content and email marketing.

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Work in progress. More tools are coming up.

Analytics

Tools for observing and analyzing users’ behavior, capturing interactions, heatmaps and A/B testing, tracking web traffic.

Hotjar

See what your visitors are really doing on your website.

Heap

Capture web, mobile and cloud user interactions.

Mixpanel

Product and user behavioral analytics.

SimilarWeb

Website traffic statistics and market intelligence.

CrazyEgg

Website optimization, heatmaps and A/B testing.

Clicktale

Customer behavior analysis.

Matomo

Web analytics platform.

Open Web Analytics

Open source web analytics software.

Google Marketing Platform

Analytics and advertising platform.

FullStory

Digital platform providing experience analytics, sessions replay, heatmaps.

Content Marketing

Content marketing tools for creating, managing and curating content for blogs and websites.

Grammarly

Online grammar checking, spell checking, and plagiarism detection platform.

Buzzsumo

Analyze what content performs best for any topic or competitor.

Missinglettr

Clever social campaigns, analytics and engagement tools for companies that blog.

Hemingway Editor

App that makes your writing bold and clear by highlighting lengthy, complex sentences and common errors.

Scoop.it!

Scoop.it enables professionals and businesses to research and publish content through its content curation tool.

Email Marketing & Customer Messaging

Email marketing automation platforms for building relationships with customers.

Mailchimp

Most popular marketing automation platform and email marketing service.

Constant Contact

Email marketing software.

Drip

Powerful email marketing and CRM platform for Ecommerce and and blog sites.

Intercom

Customer messaging apps for sales, marketing, and support, connected on one platform.

Sendinblue

Relationship marketing platform including email marketing tools.

ConvertKit

Email marketing tools to grow your blog and business.

AWeber

Email marketing and autoresponder tools.

GetResponse

Email marketing software.

Infographics

Online tools and graphic editors enabling to create, download and print amazing infographics.

Piktochart

Web-based infographic application which allows users without intensive experience as graphic designers to easily create infographics and visuals using themed templates.

Venngage

Free infographic maker.

Adobe Spark

Infographic maker from Adobe.

Easelly

A simple web tool that empowers anyone without design experience to create and share powerful visuals such as infographics, posters.

Visme

Free tool for making professional infographics and presentations.

Infogram

Intuitive visualization tool that empowers people and teams to create beautiful infographics.

Vizualize.me

Create and print infographics and resumes.

Snappa

A tool that allows to create graphics for social media, ads, blogs, and more.

Animaker

Tool for creating video infographics.

Mind The Graph

Tools for creating scientific infographics.

Canva

Create graphic design for free.

Learn Marketing

Sources providing learning and help information about digital marketing.

Facebook Blueprint

Build your business or marketing career with free online training in digital marketing.

Primer

An app providing bite-sized lessons to better your business and digital marketing skills.

Google Search Console Help

Official SEO and Search Console guide from Google.

MOZ SEO Learning Center

Free SEO learning guide from Moz.

Marketing Platforms

All-in-one marketing platforms including a large number of tools for building communication with customers.

Hubspot

Platform of marketing, sales, customer service and CRM software.

Marketo

Powerful marketing automation software enabling marketers to engage customers and prospects.

Exponea

Customer experience platform including email marketing, lifecycle intelligence, automation and other tools.

Rankactive

SEO software platform.

MOZ

Set of tools that make SEO, inbound marketing, link building, and content marketing easy.

Social Media Marketing

Platforms and tools for curating and evolving all your social accounts.

Buffer

Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand.

Hootsuite

Social media management platform helping manage all your social media in one place.

Oktopost

Social media management platform for B2B enterprise.

Sprout Social

Social media management software solutions.

Surveys

Tools and services for creating, managing and running surveys. Online form builders.

Survey Monkey

Free online survey tool.

Qualtircs

Experience management software.

Survey Gizmo

Powerful online survey software.

SoGoSurvey

Advanced enterprise online survey software and data management platform for large organizations & businesses.

Iterate

User friendly research tools.

Wufoo

Build and share online forms.

Google Forms

Collect and organize information big and small with Google Forms for free.

JotForm

Easy-to-use online form builder for every business.

Free Survey Creator

Create a survey, get feedback straight in your mailbox.

Typeform

Forms and surveys builder.

Responster

Design and share engaging surveys in minutes.

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